AI Insights · Timothy · October 2025
Top 5 Ultracasual Games on iOS in New Zealand: Q3 2025
Explore the performance trends of the top 5 ultracasual games on iOS in New Zealand during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the ultracasual gaming scene on iOS in New Zealand witnessed some interesting trends. Here's a look at the performance of the top five games in this category, based on data from Sensor Tower.
Perfect Tidy by ABI GLOBAL LTD. showed a solid performance throughout the quarter. Weekly downloads peaked at approximately 1.5K in late September, while weekly revenue fluctuated, reaching a high of around $107. Weekly active users saw a steady rise towards the end of the quarter, ending with about 4.5K users.
Sort It Right: Relax Puzzle experienced a significant increase in weekly downloads, climbing from 250 to over 1.1K by the end of September. The game also saw an impressive rise in weekly active users, growing from 136 to over 1.1K during the same period.
Mini Relaxing Game - pop it had a consistent growth in weekly downloads, reaching nearly 300 by the end of the quarter. Weekly active users followed a similar upward trend, climbing from about 1.5K to nearly 2K.
Acrylic Nails! by Crazy Labs saw varied weekly downloads, with a peak in late September at 292. Weekly active users also fluctuated, with a noticeable increase towards the end of the quarter, reaching 555.
Draw it by Kwalee Ltd showed steady growth in weekly downloads, reaching 269 by the end of September. The game also experienced a steady increase in weekly active users, ending the quarter with over 500.
These insights highlight the dynamic nature of the ultracasual gaming market in New Zealand. For more detailed insights, visit Sensor Tower's platform.
